A few days ago I got an E-mail asking if we were going to be offering the same special listed on our website for our period playing cards to in-person customers at the Kalamazoo Living History Show this weekend. It reminded me that when we were at the Reenactor Fest convention last month there was a family playing our Pope Joan game with us, and while the father stood behind the kids he researched "Pope Joan game" on his iPhone and our website was one of the first things that came up.
In thinking about it later it made me think that as portable internet access gets more commonplace, it may become more important for us merchants to be willing offer the same prices or specials in person as online. -or at least be willing to give the same deal if someone asks even if we're not promoting it in-person.